About Us - Terra Marketing | Halstead Property

Terra Marketing

Creating Marketing Trends, Not Trendy Marketing

Terra Marketing is the full-service in-house marketing agency of Halstead Property dedicated to the delivery of solutions individually tailored to the needs of each Agent and exclusive listing. Led by Executive Director of Marketing Gerald Makowski and Marketing Manager Matthew J. Leone, this team of 21 marketing minds is the largest and most acclaimed in the industry. They are fully committed to delivering impeccable results by offering a non-traditional approach to planning and executing dynamic products and initiatives in today’s ever-changing, technology-driven real estate marketing terrain.

Word is spreading fast on how Halstead Property markets differently and more effectively than anyone else. They have been recognized by such credible third parties including the Webby Awards, Leading Real Estate Companies of the World, the Web Marketing Association, Luxury Portfolio, and the Internet Advertising Competition Awards (See awards).

Terra Marketing’s expertise covers the following areas:

Project Management

Each project has a dedicated team led by a project manager to assist the Agent and follow-up. Whether it is preparing a media plan, producing a video, or managing an S3 Property Marketing Proposal, our team approach ensures that our clients, customers and properties get the attention they deserve.

Commitment to Web-based Marketing

With more than 85% of real estate searches starting on the web, it is imperative to grow with the trends, or be left behind. In addition to displaying our listings to more than 3 million searches a month through Halstead.com and NYTimes.com, we are partnered with more than 25 other sites. Our web experts are staying ahead of the curve and developing new tools like room painter and exclusive video tours to optimize each listing page for our customers.

Web Development

Chief Information and Technology Officer James Cahill and Director of Web Development Vincent D’Agostino work with the web development team and Terra Marketing to constantly stay ahead of the industry in their continuous coding and designing of the #1 Website in New York in terms of real estate search functionality and user experience. Past winners of Webby Award Honorees and WebAwards, their work cements Halstead Property as innovators in the industry.

High Impact Creative Design

All creative ideas are brought to life by our talented art staff creating a superb finish/look to all our work. Creative display advertising, property postcards, web ads, brochures and window displays are just a sampling of what is produced to gain our listings the best exposure. This is all handled by our nine member design department along with Art Director Al Delaney. From a quick property ad to a multi-page customizable brochure, our team creates designs that accentuate the unique qualities of our exclusive properties.

Targeted Media Planning

Our advertising department provides more display and classified options than any other competitor. Our team specializes in all mediums including classified, display, and web advertising to target and place our properties exactly to the best niche audience and demographic. In addition to the tried-and-true publications, our staff is keyed into the pulse of the advertising industry, sourcing out new advertising venues and sites for our properties in the greater New York area as well as globally through our affiliations with Leading RE, Luxury Portfolio, and EREN. All of our media options have already been qualified and vetted by a call tracking verification system that provides crucial data like the return on investment.

Award-Winning Publishing

The Halstead Portfolio is the largest industry magazine of our local competition featuring more than 700 properties. We are extremely proud to be the recipient of the prestigious Leading Real Estate Companies of the World’s Best Marketing Piece Award, beating out 700 other worldwide entrants. The quality of our publishing has also been awarded the 2007 Gutenberg Bronze Award for Publishing excellence for our Portfolio. The book is circulated twice a year in the Manhattan, Brooklyn, Metro New Jersey, Riverdale and Fairfield County, Connecticut through various print, web, and viral methods. Our interactive online version of the Portfolio is also available to a worldwide audience.

Corporate Branding

Our branding experts constantly come up with initiatives to further the recognition of the Halstead Property brand and meet the firm’s long term goals. Terra Marketing has been the curators of three major corporate advertising campaigns over the course of the past three years that appeared in outdoor venues, on the tops of cabs, print, web, and more. From a co-sponsored event with one of our media partners to a full scale co-branding with New York Magazine to building a new neighborhood section “Real Access to New York”, the Halstead Property brand name is in strong capable hands.

Video Pioneers

With the help of Terra Marketing, in 2008, Halstead Property became the first New York Metro real estate firm to embrace video and produce a video section to their website affectionately called Halstead ProperTV. Terra Marketing and their partners film and edit the top quality content for exclusive property tours, neighborhood tours, development tours, agent video biographies, coverage of events, a quarterly Market Report Webshow, and much more. Our in-house staff also produces the music that is used in the pieces in addition to the motion graphics and animations.

Mail Management

Our direct mail and e-based mailing programs ensure that a message reaches the target audience with our possession of crucial mailing lists and building layouts of millions of New Yorkers as well as others across the country and worldwide. Our mailing programs create the buzz around the property that is absolutely essential for an active exclusive, closed property, or important message.

Digital Image Enhancement

Our dedicated digital imaging specialists pride themselves on producing the best quality imagery on the award winning Halstead.com. Our work ensures that all photo and floorplan imagery on the web has been checked, color corrected, and enhanced right before the Halstead H watermark seals it with our approval.

Full Service At Your Service

For inquiries about our level of service: marketing@halstead.com
To inquire about joining this award winning team: careers@halstead.com