About Us - Why Halstead? | Halstead Property

Well Recognized Real Estate Brand
Combining old world values with twenty first century vision, the Halstead Property brand is one of the most visible and respected real estate firms in New York. With collective real estate experience and achievements spanning more than a century, our management team are proven leaders in their field, with varied backgrounds in real estate, as well as other professional disciplines.

Award Winning Halstead.com Website
Known as one of the best in the industry, Halstead.com surpasses competitors in this aggressive market. Halstead.com provides visitors with the most innovative and user friendly experience… all in real time. Through our web based partnerships with the New York Times and others, our web search optimization on sites such as Yahoo and Google, and our web advertising on countless sites visited by our target audience, we have an online exposure twice our competitors.

Terra Marketing: Award Winning In-House Marketing Division
Terra Marketing is the largest in the industry, providing full-service individualized marketing and advertising solutions to every Halstead agent. The Division’s goal is to promote all of Halstead’s exclusive properties through customized and innovative marketing plans. Media sources include web, print, outdoor, direct mail, video, e-based marketing, the Halstead Portfolio, and much more.

Halstead Portfolio
All Halstead exclusives are showcased in our award winning 140+ page perfect-bound semi-annual magazine. The Halstead Portfolio is distributed twice a year in the Manhattan, Brooklyn, and Riverdale circulations of the Sunday New York Times as well as in all 10 of our office locations and other strategic publications. In addition to the print format, the Portfolio is also available to a worldwide audience through an interactive online format on halstead.com.

Halstead Property Luxury Portfolio Program
This niche marketing program combines the strength of an extensive global luxury marketing network, the reach of Halstead’s strategic relationships, structured advertising and web programs that exclusively target the luxury consumer base, and the trusted Halstead Property brand name to cater exclusively to the lifestyle and patterns of the high net worth individual.

In-house Communications Division
The Communications Division has increased the press exposure of Halstead Property and its exclusives exponentially over the past year – in media outlets such as the New York Times, the Wall Street Journal, CNBC, Bloomberg News, New York Magazine, CNNMoney.com, and many more.

Expansive Storefronts
As the innovators of storefronts, Halstead features over 10 storefront offices throughout New York City equipped to showcase Halstead’s exclusive properties.

Best Trained Agents In The Industry
Our advanced seminars, boot camp sessions, and outside affiliations with REBNY prepare all our agents to be the best trained agents in New York to properly represent you in the sale of your property.

In-House Research Division
As one of the only New York City real estate firms with a Chief Economist and full research staff, Halstead Property provides detailed and informative market reports, valuable economic insight and extensive research capabilities. Under the direction of our Chief Economist, Gregory Heym, the firm created the most comprehensive database of real estate transactions in Manhattan and Brooklyn.

Development Marketing Division
Halstead Property Development Marketing is the fastest growing new development marketing sales division in the industry that now represents more than 60 new developments with over 6,000 apartments.

Largest Global Referral Network of Affiliates
Our extensive global reach is as a result of our company’s strategic affiliations and partners. Halstead is a member of the Leading Real Estate Companies of the World and we are the only non-Euro partner of the European Real Estate Network.