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Halstead ProperTV takes “just browsing” to a new level.

HOME BUYERS now have a new way to view properties without leaving the comfort of home. Halstead ProperTV, a new section of Halstead.com, goes beyond the standard floorplans and images typically used in web listings and captures the future of property marketing by featuring top-quality, engaging video content that is easily navigated and quick to process yet has the image quality to showcase properties in detail.

Partnering with WellcomeMat, the leading provider of Web video technology, Halstead ProperTV allows users to not only experience a property listing, but also virtually meet brokers, tour neighborhoods and catch up on the latest news aboutthe market. All videos are produced in collaboration with a highly-skilled film crew from FlashFrame Productions and Halstead’s award-winning Marketing Division, and the videos are conveniently catalogued for quick searches with links back to Halstead.com. “When this idea began we concentrated on two elements to ensure long term success and repeat traffic,” said Marketing Manager Matthew Leone, “Quality content and a user friendly viewing experience, and through our in-house staff and our partners collaboration we feel we accomplished that.”

“I am extremely proud of the fact that our company is always on the cutting edge of technology and we are constantly thinking of innovative strategies when it comes to real estate and marketing,” said Halstead President Diane M. Ramirez.

Frequent updates will offer viewers something new each time they check back to the site. With more than 125 videos currently uploaded, Halstead ProperTV is the largest and most creative library of real estate related video content in New York City.

Video channels feature property tours, agent bios, developments, recent press, and neighborhood tours. In addition, the Real Access channel offers users an inside look into Halstead Property with a quarterly “Behind the Numbers” segment, which explains market reports and sneak peeks into corporate events. The How To channel will provide brief tutorials for Halstead’s other web-based initiatives, such as the Online Portfolio. “Second to a person-to-person dialogue, this is the best way to engage the consumer,” notes Leone. To experience this innovative tool firsthand, visit http://www.halstead.com/propertv.

Post Date: 1/1/2009

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