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Halstead Property Web Site Wins Standard of Excellence Web Award

The Web Marketing Association has awarded Halstead Property’s Information Technology Team with a 2006 WebAward for outstanding achievement in Web site development. The Information Technology Team includes James Cahill, executive vice president/chief information and technology officer; Vincent D’Agostino, Web operations manager; Garland Centrella, Web developer; and Philip Massano, Web content manager.

The WebAwards are the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site including design, innovation, content, technology, interactivity, copywriting, and ease of use. It recognizes the individual and team achievements of Web professionals who create and maintain outstanding Web sites. Halstead’s Web site was judged against other entries in its industry and then against an overall standard of excellence.

“We are very proud that our recently re-launched website has been recognized with this prestigious award,” said Diane Ramirez, president of Halstead Property. “Halstead’s Web site uses the latest technology to create an enhanced user experience, providing a number of real tools and real solutions. By receiving this award, it shows that we accomplished our goal in creating one of the best sites in our industry,” Ramirez continued.

“With more than 80 percent of home searches now starting online, it was absolutely critical that the new Halstead Property website be extremely well designed and very easy to use as well as represent the company’s new branding platform. The results speak for themselves – web site traffic to Halstead.com has more than doubled since the re-launch. The WebAward is an honor that is well deserved to the Information Technology Team and we are very proud of their remarkable efforts,” said Arthur Zeckendorf, co-chairman of Terra Holdings, the parent company of Halstead Property.

Halstead’s “live” Web site gives users the most up-to-date information; listings are updated every 6 seconds. The listing system provides Halstead Web site users with information on over 25,000 Manhattan luxury residences. Another feature of 180˚ mobility enables the viewer to move freely through the apartment, inspect minute details such as window and closet placement and establish a genuine feel for the apartment. Searching options consist of exact matches, close matches and similar listings to your specified search.

Also available on the Web site is Halstead’s renowned market reports that are issued monthly, quarterly and annually. These reports give buyers, sellers and the media an inside look on current and past market trends for townhouses, condominiums and cooperative apartments in all neighborhoods throughout New York City. All the information users require is instantly available and directly linked with the city’s largest database of property information.

“Our vision with the new site, Halstead.com, was about catering to our customers first, as well as to be the site for their real estate search. Our Web site traffic shows that we have accomplished that vision and we continue to work at providing the best for our customers,” stated James Cahill, executive vice president/chief information and technology officer, Terra Holdings, parent company of Halstead Property. “We are truly honored to have been recognized among our peers in the real estate industry with this award,” he added.

Post Date: 11/8/2006

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